"Matched with the NFL, which we all know is driving the biggest TV ratings and interest across the entire sports landscape... Swift's appearance also preceded a nearly three-fold increase in sales in a 24-hour window for Chiefs home games on StubHub. [1/2]Sep 24, 2023; Kansas City, Missouri, USA; Taylor Swift reacts while watching the Kansas City Chiefs vs Chicago Bears game during the first half at GEHA Field at Arrowhead Stadium. "Taylor Swift being at NFL games is gold dust for the league," Scott said. But Swift, whose fame far eclipses that of Kelce's, brings a megawatt starpower that is virtually unprecedented - even in the NFL.

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Persons: Taylor Swift, Travis Kelce, Swift, Travis Kelce's, Donna, Adam Budelli, Aaron Rodgers, Roku, Denny, Tom Scott, Scott, Joe Namath, Pro Bowler, Kelce, Amy Tennery, Helen Reid, Bill Berkrot Organizations: Super Bowl, Kansas City Chiefs, NFL, National Football League, Chicago Bears, Chiefs, Jets, Reuters, Bears, Arrowhead, Trippant, Philadelphia Eagles, Miami Dolphins, of Fame, Sports, Super, Apple, Thomson Locations: New York, East Rutherford , New Jersey, Kansas City, Kansas City , Missouri, USA, London, Frankfurt